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G:DSGN THE COSMOPOLITAN SHINE OF BELGRADE INTERIORS NEW GENERATION
Exhibition of realized interiors 2001-2002, Gallery Singidunum, Belgrade, from April 16 April 26, 2002
Zbornik 1/2005 (Muzej primenjene umetnosti), strana 113-115
Summary:
The art team G:DESIGN (led by the architect Vladimir Gugl in actual ensemble: graphic designer Ivana Gugl, interior designer Ivan Gugl, industrial designer Milo Joksimovi? and architect ?or?e Milanovi?) is seen as a unique entirety, whose short but frequent activities, mostly in the central urban zone, affirmed the respectable and, at the same time avantgarde, approach to shaping of interiors under the auspices of a representative architectural complex of the 19th and 20th centuries styles. Belonging to the generation of artists born during 70s (which experienced large transfer of knowledge under the pressure of negative selection, and extremely bad economic and social surrounding), made a reputation with the domestic investors and professional public with an impressive design of restaurant and shop interiors of new typology, whose basic stylistic belief is founded in international revival of the spirit of modern art and constructivism. Their flexible approach to design, respectful not only of the historic architectural heritage, but also of the users, the function and the projection of micro urban complex into the future, they made ambiences that, with the details designed with originality, harmony, bold colour scheme, inspire urban population of all generations, the population which, in spite of unbelievable quantity of negative circumstances, preserved the immanent wish of the Balkans and Mediterranean man to get out to the street, to square, people. In several examples one can discern characteristic models of action of the team that superimposed an answer to the challenge of uniqueness of space to this formation of a uniform stylistic handwriting, thus endowing each of them with an authentic aesthetic dimension. So, near the oldest newspaper endowment in the Balkans, Politika, there grew out the interior of Caf Firm, all in contrasts of chrome details, black-and-white graphism, of retro palisanders, as a counterpoint to the traditional bohemian meeting place in the neighbourhood. The tendency of descending into the subterranean spaces with ultra-modern designs by which old European cities, such as Amsterdam, preserve and revive their cities nuclei, is followed by an Internet caf Net-zone, in the nearby Svetogorska Street. And, while here the futuristic vision of the inventory is present, a sophisticated retro pop art is discernible throughout a disco club Cvijeta Zuzori? (in reality, the basement of an art pavilion built in 1928), bringing in mind the respectful New York Times, in order to mark this place on the map of Belgrades restaurants of new generation. Portobelo (caf, sweetshop, restaurant) near Slavija (the mortal wound of Belgrades urban design) represents the crown of the work of this young, but fruitful and extremely harmonious, team. The European atmosphere (achieved by the luxurious materials used for floors, in the shapes of upholstered details and in the light-motive of Barbery graphism) is obviously seasoned by specific warmth and hospitality the signs of resurrection of Belgrades genius loci.
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