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University of Primorska, Faculty of Design, Trzin, Slovenia
tanja.devetak@fd.si
ART INFLUENCE ON SLOVENIAN FASHION
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Journal 16/2020 (Museum of Applied Art), pages 74-80
Article category: scholarly paper
UDC:
7.05(497.4)?19?
7.05.071.1(497.4)
Abstract (original language):
Art in Slovenia is associated with fashion through four different synergies: art as a source of inspiration for the development of fashion collections, artists being actively involved in the development of fashion collections, fashion designers acting simultaneously as costume designers, and fashion as an art object. The research paper examines the examples of inclusion of painters in the Slovenian fashion industry (in the 1970s, Janez Bernik, Andrej Jemec and Joe HorvatJaki for the textile and clothing factories Prebold and Gorenjska obla?ila, and in 1987, Klaudij Tutta for Ideal in Nova Gorica). After the dominance of the clothing industry in the establishment of the Slovenian fashion identity in the early 1980s, an alternative subcultural artistic expression emerged from the understanding of fashion and fashionable. In the early 1980s, fashion emerged as an art object and the authors, like Ema Kugler, Alan Hranitelj, the Linije Sile group (Mojca Punger?ar, Lidija Bernik and other) and Ksenija Baraga, started experimenting. They created clothing forms that transcended the boundaries between fashion and art, fashion and dress, dress and body representation. Their work cannot be directly related to fashion if we define fashion as a generally accepted style of clothing at a particular time. However, if we define fashion as a cultural phenomenon of the embodiment of identity, then the influence of these authors is undoubtedly recognisable. In the early 1990s, their influence transformed into the design expression of fashion designers who formed their own fashion brands and influenced the establishment of a Slovenian fashion identity.
Key words: (original language)
Slovenian fashion, art object, costume design, fashion exhibition, art
Summary:
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